The creator, Dick Bruna, was born into a Dutch publisher family that owns the largest publishing and distribution network in the Netherlands. Since its birth, the image of Miffy has represented the sincere care for children, the minimalist spirit of less is more, and the values of active life and love of exploration. Just like Miffy's hometown of the Netherlands and many countries around the world, Miffy's basic audience in China is also preschool children. Miffy's picture books, cartoons, and children's songs have accompanied generations of children in their happy childhoods. At the same time, Miffy is also working on becoming an IP of fashion and cultural creativity. In the Asian and Chinese markets, more and more young people, college students, and even mature white-collar workers and young mothers still retain and continue their love for Miffy after they reach adulthood.