The hotel industry has been hit hard ever since the beginning of COVID-19. What should you do as the owner of the hotel chain? Do you still keep up with the traditional hotel marketing strategies? How would the hotel industry survive in the middle of this pandemic?

1)Personalize Your Upselling Strategies

Personalization will become the most popular hotel marketing strategy shortly. Everyone has curiosity and wants to experience something different while traveling. Personalization brings every guest a unique travel experience accordingly based on guests’ personal needs or desires. Among China's domestic tourism in 2019, parent-child family group trips accounted for 58.5% of the total trips. When it comes to personalizing the new hotel strategies in the year 2021, every hotel should consider the importance of parent-children family groups cause they can bring most of the returns to the hotel investors.

IYEE Dinosaur Theme-IP Immersive Family Suites At Wyndham Grand Plaza Royale Oriental ChangDe

IYEE Hotel & Investment is the first parent-children family suites hotel designs company in China. Starting in 2015, IYEE has helped built 1833 parent-children family suites across five-star luxury hotels in China. IYEE is dedicated to creating a customized and unique journey for every family, with the strongest high-quality furniture supply chain and the most professional design groups.

2)Maintain High-Standard Cleanness

COVID has terrified everyone and the hotel industry has been hit hard ever since. Being able to maintain high-standard cleanness has become extremely important for hotels wanting to keep up with their customer resources.

During this pandemic, hotels should actively be seeking different hotel marketing strategies. Being unique and irreplaceable can differentiate your hotel chain from others. Looking for something different and wanting to jump out of the traditional hotel marketings, IYEE is always here to help!